Into the Glacier wins SAF's Innovation award 2015

The Icelandic Travel Industry Association (SAF ) delivers its annual innovation award for a remarkable innovations and it aims to encourage businesses within the SAF for innovation and product development.

There has been an increasing number of tourists in Iceland that has been strong in recent quarters. In the circumstances, it is particularly important to look at how you can offer a wider range of activities and new travel products. An important factor is the distribution of tourists to other parts of the country and the increased possibilities for tourism to promote year-round service and thereby to increase the contribution of the industry.

Into the Glacier won the innovation awards 2015 from SAF. The innovation award is meant to promote and encourage the innovators of Iceland. Into the glacier, is a man-made ice cave, that is located on the second largest glacier in Iceland, Langjökull in West Iceland. The attraction opened in the summer 2015. The ice cave is also one of the reasons why West Iceland was chosen as one of the top ten regions 2016 from Lonely Planet. 

News taken from www.saf.is